PR’s Leading Role in Shaping a People-Focused Future

Tuesday 11th October:

Welcome Cocktail, Rooftop Bar

Arrive in Dubai in style and enjoy a drink with fellow delegates at an iconic Dubai rooftop bar.

Wednesday 12th October:

Conference Day 1: People and Purpose

The first day of this year’s conference will include panel discussions and keynote speeches on both the people at the heart of our businesses and causes that the global PR industry is working to address.

Gala Dinner (Ritz Carlton Jumeirah Beach Club)

Enjoy a gourmet dinner, traditional Middle Eastern entertainment and great times with friends old and new in a beautiful setting. Please ensure you have booked your dinner ticket.

Thursday 13th October:

Conference Day 2 Technology and Creativity

Day two will include interactive, thought-provoking sessions on how new technologies are impacting our work, the challenges and opportunities they bring, as well as the bedrock of successful PR; creativity.

Friday 14th October:

Group Cultural Trip

Whilst in UAE, why not join fellow delegates for a trip into the desert to experience and understand more about local customs, traditions and history. More details TBC.

Day 1– Introduction of new ICCO President, Grzegorz Szczepanski
– Opening Address, UAE Cabinet Minister
– MENA Region Overview
– People and Purpose: Driving Brand Perception
– The New Wave of Female Trailblazers in the Middle East
– Keep Up! Talent Strategies for Rapid Expansion
– Keynote: Global Agency CEO TBC
– Global Women in PR Index Results Launch
– GWPR Female Leadership Panel
– Combating Misinformation Panel
– Africa Trends and Insights Panel
– Middle East Insights Panel
– Ethics and Authenticity
– Mental Health in a Remote Working World
– Global Diversity Strategy, Local Diversity Action
– Central Europe Insights Panel

Session timings and speaker announcements coming soon.

Day 2– Balancing People Power and New Technology
– A Responsible Revolution – Harnessing AI to Transform Communication
– Asia Pacific Trends and Insights Panel
– Creativity Workshop
– Arab Youth Survey Results Launch
– Global PR Youth Board Session
– Cannes Lions showcase
– Network One Independents Panel
– Bridging the gap between PR academia and industry
– PR’s role in sustainability and environment
– Shifting East: Global thinking replacing western mindset
– 2023 Summit Announcement

Session timings and speaker announcements coming soon.