The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises associations representing 82 countries across the globe: from Europe, Africa, Asia, the Middle East, the Americas, and Australasia. Collectively, these associations represent over 3,000 PR firms. Visit the main ICCO Website

Being The Change

The theme of the conference, ‘Being The Change’, captures a shift in the role of PR firms advising clients not just to ‘say the right thing’, but to ‘do the right thing’ too. The Summit will confront head first communications and PR challenges of this decade, including: attracting and supporting the talent and skills required for modern communications; battling misinformation; public media education; and technological challenges that are all constantly evolving.

Alongside these issues, we will explore PR’s role in communicating complex and challenging topics to the public, through traditional and digital media.

Through these challenges come opportunities to change, to improve, and to better shape businesses and societies through the power of communications. It is our time to ‘be the change’.