fbpx
  • 0Shopping Cart
ICCO Global Summit
  • Home
  • About
  • Speakers
  • Sponsors
  • Venue – Hilton Dubai
  • Search
  • Menu Menu

Programme

Follow a manual added link

DAY ONE

Follow a manual added link

DAY TWO

Follow a manual added link

WELCOME DRINKS

Follow a manual added link

GALA DINNER

DAY ONE

17TH NOVEMBER

8:00 – 9:00

ARRIVAL

9:00 – 9:30

WELCOME

Nitin Mantri, President, ICCO & CEO AvianWE

Rachel Friend, CEO, W Communications & PRCA Chair

VIEW DESCRIPTION

Nitin Mantri will welcome delegates to the first ever hybird event in the 25 year history of the ICCO Global Summit speaking about highlights from the past year. Rachel Friend will welcome delegates on behalf of host association, PRCA.

9:30 – 10:00

WORLD PR REPORT 2021-2022 LAUNCH

Francis Ingham, Chief Executive, ICCO & Director General PRCA

VIEW DESCRIPTION

The World PR Report is the definitive overview of the composition and direction of the global public relations industry. Francis will provide analysis of where the global PR and communications industry stands today; how it has been performing over the past year; and what PR leaders predict will happen over the next few years.

10:00 – 10:45

Communicating tech: fine margins that make winners and losers (panel)

Moderator: Richard Bagnall, CEO, CARMA

Heather Kernahan, CEO, Hotwire

Emma Haselhurst, Global Director of Communications and Public Policy, Logically AI

Nitin Mantri, CEO, AvianWE

Aaron Kwittken, CEO and Founder, Prophet AI

VIEW DESCRIPTION

Similar technologies frequently emerge concurrently, some achieve great success but others do not. The panel will discuss what features and attributes of technology campaigns and brands make them a success or a failure, drawing examples from the past 18 months and throughout their experience. Looking ahead the panel will explore what types of tech brands, campaigns and people will succeed over the next few years.

10:45 – 11:00

Ministerial Adress

Paul Scully MP, Under Secretary of State in the Department for Business, Energy and Industrial Strategy and Minister for London

VIEW DESCRIPTION

Paul Scully will speak on the importance of PR businesses to London and the UK economy, as well as internationally. Paul is the first ever MP of Burmese descent and an advocate for business innovation.

11:00 – 11:20

Break

11:20 – 12:20

Embracing the Future Keynote

Lord Karan Bilimoria CBE DL, Presdient CBI & Founder, Cobra Beer

VIEW DESCRIPTION

Lord Karan Bilimoria is a British Indian entrepreneur and founder of the global beer brand, Cobra Beer. Lord Bilimoria will share his insights on marketing, branding and the future of international business, followed by Q&A.

12:20 – 13:20

Lunch

13:20 – 14:05

Balancing free speech, dangerous speech, free media, and misinformation (panel)

Moderator: Jodie Ginsberg, CEO, Internews

Ayeni Adekunle, CEO, BHM

Patrick Pennickx, Head of Information Society, Council of Europe

Elena Fadeeva, CEO and Founder, FleishmanHillard Vangard

Sally Lehrman, Founder, The Trust Project

VIEW DESCRIPTION

The international panel will discuss how the critical issues of free media and free speech, essential to an effective PR businesses, are being transformed and complicated by social media, misinformation, hate speech, censorship, digital political campaigning, declining trust in traditional media.

14:05 – 14:25

Health Brands In Motion

Catherine Devaney, Deputy MD, WE UK

VIEW DESCRIPTION

Catherine will launch results from WE Communciations latest Brands in Motion study focusing on health.

14:25 – 15:10

Health campaigns: winning the narrative (panel)

Avril Lee, Head of Healthcare, Zeno Group

Marie-Agnes, Head of Communications, European Medicines Agency

Catherine Devaney, Deputy MD, WE UK

VIEW DESCRIPTION

The panel will look specifically at issues around health narratives and health campaigns, touching on vaccination communication strategy and other topical health issues.

15:10 – 15:30

Break

15:30 – 16:00

Africa Challenges and Opportunities (panel)

Femi Falodun, CEO, ID Africa

Samuel Sokale, Associate Director, Chain Reactions Nigeria

Jessica Hope, Founder and CEO, Wimbart

VIEW DESCRIPTION

The panel will examine trends, opportunities and challenges in the African PR and Communications market.

16:00 – 16:30

The Great Brand Battle

Simon Shah, Chief Marketing Officer (former CMO of Redwood Software)

Paul de Lara, Senior Director, Corporate Communications, EMEA, Oracle

Maria Hudson, Chief Marketing Officer, Sensat

VIEW DESCRIPTION

Businesses have been investing too much of their marketing budget in demand generation activities at the expense of brand building and reputation. This is changing. History tells us that ‘money is in memories’ and that is the role of brand and communications. Short-term, quick fix efforts do not make brands. The next decade will be defined by businesses willing to create brands and campaigns that linger in the memory.

16:30 – 17:00

Fireside chat with Kathy Bloomgarden

Kathy Bloomgarden, CEO, Ruder Finn

Moderator: Maja Pawinska Sims, Associate Editor EMEA, PRovoke Media

VIEW DESCRIPTION

CEO of a global PR and digital communications firm. Decades of experience steering Fortune 500 companies, startups, nonprofits and more through important communications moments, crises and milestones. Trusted advisor to C-suite leaders across various industries.

DAY TWO

18TH NOVEMBER

8:00 – 8:55

ARRIVAL

8:55 – 9:00

Welcome

Grzegorz Szpanski, Vice President, ICCO & CEO, Hill + Knowlton, Poland

9:00 – 9:45

Asia Pacific Insights Panel and launch of “Global Women in PR Singapore”

Speakers from China, Malaysia, Vietnam, Singapore

Nitin Mantri, CEO, AvianWE

Amanda Goh, Managing Partner, Chasm United & Co-Founder GWPR Singapore

Khali Sakkas, Head of Insights Asia Pacific, CARMA Asia

Geraldine Kan, Director, Asia Communications, and Corp Comms Global Strategy and Programming, HP Inc

VIEW DESCRIPTION

Speakers from China, Malaysia, Vietnam, Singapore will discuss the latest trends, challenges and opportunities facing PR businesses across Asia. Amanda Goh will also be launching the new GWPR chapter in Singapore.

9:45 – 10:00

GWPR Annual Index 2021 Launch and panel debate

Angela Oaks, Co-Founder, Global Women in PR

VIEW DESCRIPTION

Angela will exclusively reveal the results of the GWPR Index, that highlights progress, challenges and solutions in gender equality across PR businesses worldwide

10:00 – 10:30

What can we do to acceleratre pace of change

Sue Hardwick, Co-Founder, Global Women in PR

Heather Kernahan, CEO, Hotwire

Moliehi Molekoa, Managing Director of Magna Carta Reputation Management Consultants

Anna Gefert, Managing Director, HERA Communication Strategies

Melissa Arulappan, Head of Corporate Communications, IQVIA

VIEW DESCRIPTION

The panel will look at what can be done to encourage more women to take on leadership roles in the PR industry to ensure a more balanced and profitable industry for everyone.

10:30 – 11:15

Next generation communication: impact strategy and ethics

Alex Aiken, Executive Director, UK Government

VIEW DESCRIPTION

This speech will look at how the Covid crisis made corporate leaders recognise the value of communication and the dangers of miscommunication. It will set out how the UK government responded to the pandemic by modernising its communication and working with partners to improve skills, campaign impact and staff engagement. It will also show how international organisations like the OECD, UN and WHO are seeking to integrate the best communication practice into their work.

11:15 – 11:45

Break

11:45 – 12:15

In an era of championing diversity and inclusion, should PR firms engage nations that hold differing values?

Farzana Baduel, Founder, Curzon PR

Anthony Fisher, Director, Global Strategy Limited

VIEW DESCRIPTION

Increasingly businesses and brands are driven by purpose as well as profit. Issues like diversity and inclusion, gender equality, corruption, human rights are essential considerations. Reputations quickly tumble, morals are quickly questioned, and contradictions easily pointed out. However, has this fear of being a hypocrite stopped us building bridges to understand other cultures? Can we do business with those we disagree with? Is it impossible to avoid being a hypocrite if you are a global business?

12:15 – 12:45

Our communication legacy in an era of devastating global crises

Solange Tremblay, President, Sustainability Communication Group; Presdient INTEDECOM; Associate Professor, University of Quebec

VIEW DESCRIPTION

It is in the power of communicators to shape the world, our visions become reality. Working together internationally alongside clients on specific communications narratives – we can increase our impact on issues like environment, social justice and responsible consumption.

12:45 – 13:45

Lunch

13:45 – 14:15

Skills for the future: retaining talent and developing star players (panel)

Moderator:

Nick Band, Founder, Berlin PR

Speakers:

Maxim Behar, CEO, M3 Communications Group

Barbara Phillips, Director, Brownstone Communciations

Enitan Kehinde, General Manager, Black House Media

Owen Cullen, Managing Director, Cullen Communications

VIEW DESCRIPTION

The panel willl explore what skills will be needed for PR agencies over the next 5 years as well how the industry combats a persistent issue of talent retention.

14:15 – 15:00

“Is my content working right now?”

Julian Boulding, President, thenetworkone

Katie Buckett, CEO and coFounder, One Fifty

Ian Forrester, CEO of DAIVID

Patricia Attar, Managing Director, Gen G

VIEW DESCRIPTION

How quickly can you identify what isn’t working and adapt it? The big communications challenge today is not data, it’s how fast data can be used. Technology designed for optimising paid media content is now being continuously improved for all kinds of content – including earned media. Content can be changed in real time, and it’s much faster done by machines than people. Julian Boulding talks to four cutting edge entrepreneurial firms embracing the new world of machine driven communications optimisation, in real time.

15:00 – 15:30

Break

15:30 – 16:00

What do our employees think?

Annabel Dunstan, Founder and CEO, Question and Retain & Chair, PRCA Employee Engagement Group

VIEW DESCRIPTION

How well do you know your staff and what can you do with the insights you do have? Staff can be your biggest champions and your biggest critics, so an internal communications strategy that empowers can be tremendously effective.

16:00 – 16:30

Fireside Chat Interview

Gail Heimann, CEO, Weber Shandwick

VIEW DESCRIPTION

Under Gail’s leadership, Weber Shandwick has won over 135 Cannes Lions in partnership with leading brands as well as serving on 3 Cannes juries and winning countless individual leadership accolades. Maja will interview Gail to gain insights into creativity, leadership and being the CEO of one of the largest agency networks in the world.

16:30 – 16:35

Closing Remarks

Nitin Mantri, President, ICCO

VIEW DESCRIPTION

Nitin closes the London Summit with final summary.

SPONSORSHIP

Contact the team for sponsor details

Rob Morbin
rob.morbin@iccopr.com
M: +44 7881 956 218

Steve Miller
steve.miller@iccopr.com

© Copyright - ICCO Global Summit
  • Facebook
  • Twitter
  • Home
  • About
  • Speakers
  • Sponsors
  • Venue – Hilton Dubai
Scroll to top