WELCOME DRINKS
GALA DINNER
DAY ONE
17TH NOVEMBER
8:00 – 9:00
ARRIVAL
9:00 – 9:30
WELCOME
Nitin Mantri, President, ICCO & CEO AvianWE
Rachel Friend, CEO, W Communications & PRCA Chair
VIEW DESCRIPTION
Nitin Mantri will welcome delegates to the first ever hybird event in the 25 year history of the ICCO Global Summit speaking about highlights from the past year. Rachel Friend will welcome delegates on behalf of host association, PRCA.
9:30 – 10:00
WORLD PR REPORT 2021-2022 LAUNCH
Francis Ingham, Chief Executive, ICCO & Director General PRCA
VIEW DESCRIPTION
The World PR Report is the definitive overview of the composition and direction of the global public relations industry. Francis will provide analysis of where the global PR and communications industry stands today; how it has been performing over the past year; and what PR leaders predict will happen over the next few years.
10:00 – 10:45
Communicating tech: fine margins that make winners and losers (panel)
Moderator: Richard Bagnall, CEO, CARMA
Heather Kernahan, CEO, Hotwire
Emma Haselhurst, Global Director of Communications and Public Policy, Logically AI
Nitin Mantri, CEO, AvianWE
Aaron Kwittken, CEO and Founder, Prophet AI
VIEW DESCRIPTION
Similar technologies frequently emerge concurrently, some achieve great success but others do not. The panel will discuss what features and attributes of technology campaigns and brands make them a success or a failure, drawing examples from the past 18 months and throughout their experience. Looking ahead the panel will explore what types of tech brands, campaigns and people will succeed over the next few years.
10:45 – 11:00
Ministerial Adress
Paul Scully MP, Under Secretary of State in the Department for Business, Energy and Industrial Strategy and Minister for London
VIEW DESCRIPTION
Paul Scully will speak on the importance of PR businesses to London and the UK economy, as well as internationally. Paul is the first ever MP of Burmese descent and an advocate for business innovation.
11:00 – 11:20
Break
11:20 – 12:20
Embracing the Future Keynote
Lord Karan Bilimoria CBE DL, Presdient CBI & Founder, Cobra Beer
VIEW DESCRIPTION
Lord Karan Bilimoria is a British Indian entrepreneur and founder of the global beer brand, Cobra Beer. Lord Bilimoria will share his insights on marketing, branding and the future of international business, followed by Q&A.
12:20 – 13:20
Lunch
13:20 – 14:05
Balancing free speech, dangerous speech, free media, and misinformation (panel)
Moderator: Jodie Ginsberg, CEO, Internews
Ayeni Adekunle, CEO, BHM
Patrick Pennickx, Head of Information Society, Council of Europe
Elena Fadeeva, CEO and Founder, FleishmanHillard Vangard
Sally Lehrman, Founder, The Trust Project
VIEW DESCRIPTION
The international panel will discuss how the critical issues of free media and free speech, essential to an effective PR businesses, are being transformed and complicated by social media, misinformation, hate speech, censorship, digital political campaigning, declining trust in traditional media.
14:05 – 14:25
Health Brands In Motion
Catherine Devaney, Deputy MD, WE UK
VIEW DESCRIPTION
Catherine will launch results from WE Communciations latest Brands in Motion study focusing on health.
14:25 – 15:10
Health campaigns: winning the narrative (panel)
Avril Lee, Head of Healthcare, Zeno Group
Marie-Agnes, Head of Communications, European Medicines Agency
Catherine Devaney, Deputy MD, WE UK
VIEW DESCRIPTION
The panel will look specifically at issues around health narratives and health campaigns, touching on vaccination communication strategy and other topical health issues.
15:10 – 15:30
Break
15:30 – 16:00
Africa Challenges and Opportunities (panel)
Femi Falodun, CEO, ID Africa
Samuel Sokale, Associate Director, Chain Reactions Nigeria
Jessica Hope, Founder and CEO, Wimbart
VIEW DESCRIPTION
The panel will examine trends, opportunities and challenges in the African PR and Communications market.
16:00 – 16:30
The Great Brand Battle
Simon Shah, Chief Marketing Officer (former CMO of Redwood Software)
Paul de Lara, Senior Director, Corporate Communications, EMEA, Oracle
Maria Hudson, Chief Marketing Officer, Sensat
VIEW DESCRIPTION
Businesses have been investing too much of their marketing budget in demand generation activities at the expense of brand building and reputation. This is changing. History tells us that ‘money is in memories’ and that is the role of brand and communications. Short-term, quick fix efforts do not make brands. The next decade will be defined by businesses willing to create brands and campaigns that linger in the memory.
16:30 – 17:00
Fireside chat with Kathy Bloomgarden
Kathy Bloomgarden, CEO, Ruder Finn
Moderator: Maja Pawinska Sims, Associate Editor EMEA, PRovoke Media
VIEW DESCRIPTION
CEO of a global PR and digital communications firm. Decades of experience steering Fortune 500 companies, startups, nonprofits and more through important communications moments, crises and milestones. Trusted advisor to C-suite leaders across various industries.
DAY TWO
18TH NOVEMBER
8:00 – 8:55
ARRIVAL
8:55 – 9:00
Welcome
Grzegorz Szpanski, Vice President, ICCO & CEO, Hill + Knowlton, Poland
9:00 – 9:45
Asia Pacific Insights Panel and launch of “Global Women in PR Singapore”
Speakers from China, Malaysia, Vietnam, Singapore
Nitin Mantri, CEO, AvianWE
Amanda Goh, Managing Partner, Chasm United & Co-Founder GWPR Singapore
Khali Sakkas, Head of Insights Asia Pacific, CARMA Asia
Geraldine Kan, Director, Asia Communications, and Corp Comms Global Strategy and Programming, HP Inc
VIEW DESCRIPTION
Speakers from China, Malaysia, Vietnam, Singapore will discuss the latest trends, challenges and opportunities facing PR businesses across Asia. Amanda Goh will also be launching the new GWPR chapter in Singapore.
9:45 – 10:00
GWPR Annual Index 2021 Launch and panel debate
Angela Oaks, Co-Founder, Global Women in PR
VIEW DESCRIPTION
Angela will exclusively reveal the results of the GWPR Index, that highlights progress, challenges and solutions in gender equality across PR businesses worldwide
10:00 – 10:30
What can we do to acceleratre pace of change
Sue Hardwick, Co-Founder, Global Women in PR
Heather Kernahan, CEO, Hotwire
Moliehi Molekoa, Managing Director of Magna Carta Reputation Management Consultants
Anna Gefert, Managing Director, HERA Communication Strategies
Melissa Arulappan, Head of Corporate Communications, IQVIA
VIEW DESCRIPTION
The panel will look at what can be done to encourage more women to take on leadership roles in the PR industry to ensure a more balanced and profitable industry for everyone.
10:30 – 11:15
Next generation communication: impact strategy and ethics
Alex Aiken, Executive Director, UK Government
VIEW DESCRIPTION
This speech will look at how the Covid crisis made corporate leaders recognise the value of communication and the dangers of miscommunication. It will set out how the UK government responded to the pandemic by modernising its communication and working with partners to improve skills, campaign impact and staff engagement. It will also show how international organisations like the OECD, UN and WHO are seeking to integrate the best communication practice into their work.
11:15 – 11:45
Break
11:45 – 12:15
In an era of championing diversity and inclusion, should PR firms engage nations that hold differing values?
Farzana Baduel, Founder, Curzon PR
Anthony Fisher, Director, Global Strategy Limited
VIEW DESCRIPTION
Increasingly businesses and brands are driven by purpose as well as profit. Issues like diversity and inclusion, gender equality, corruption, human rights are essential considerations. Reputations quickly tumble, morals are quickly questioned, and contradictions easily pointed out. However, has this fear of being a hypocrite stopped us building bridges to understand other cultures? Can we do business with those we disagree with? Is it impossible to avoid being a hypocrite if you are a global business?
12:15 – 12:45
Our communication legacy in an era of devastating global crises
Solange Tremblay, President, Sustainability Communication Group; Presdient INTEDECOM; Associate Professor, University of Quebec
VIEW DESCRIPTION
It is in the power of communicators to shape the world, our visions become reality. Working together internationally alongside clients on specific communications narratives – we can increase our impact on issues like environment, social justice and responsible consumption.
12:45 – 13:45
Lunch
13:45 – 14:15
Skills for the future: retaining talent and developing star players (panel)
Moderator:
Nick Band, Founder, Berlin PR
Speakers:
Maxim Behar, CEO, M3 Communications Group
Barbara Phillips, Director, Brownstone Communciations
Enitan Kehinde, General Manager, Black House Media
Owen Cullen, Managing Director, Cullen Communications
VIEW DESCRIPTION
The panel willl explore what skills will be needed for PR agencies over the next 5 years as well how the industry combats a persistent issue of talent retention.
14:15 – 15:00
“Is my content working right now?”
Julian Boulding, President, thenetworkone
Katie Buckett, CEO and coFounder, One Fifty
Ian Forrester, CEO of DAIVID
Patricia Attar, Managing Director, Gen G
VIEW DESCRIPTION
How quickly can you identify what isn’t working and adapt it? The big communications challenge today is not data, it’s how fast data can be used. Technology designed for optimising paid media content is now being continuously improved for all kinds of content – including earned media. Content can be changed in real time, and it’s much faster done by machines than people. Julian Boulding talks to four cutting edge entrepreneurial firms embracing the new world of machine driven communications optimisation, in real time.
15:00 – 15:30
Break
15:30 – 16:00
What do our employees think?
Annabel Dunstan, Founder and CEO, Question and Retain & Chair, PRCA Employee Engagement Group
VIEW DESCRIPTION
How well do you know your staff and what can you do with the insights you do have? Staff can be your biggest champions and your biggest critics, so an internal communications strategy that empowers can be tremendously effective.
16:00 – 16:30
Fireside Chat Interview
Gail Heimann, CEO, Weber Shandwick
VIEW DESCRIPTION
Under Gail’s leadership, Weber Shandwick has won over 135 Cannes Lions in partnership with leading brands as well as serving on 3 Cannes juries and winning countless individual leadership accolades. Maja will interview Gail to gain insights into creativity, leadership and being the CEO of one of the largest agency networks in the world.
16:30 – 16:35
Closing Remarks
Nitin Mantri, President, ICCO
VIEW DESCRIPTION
Nitin closes the London Summit with final summary.