Founder & CEO Sinclair
A highly regarded thought leader and regular commentator for the PR and communications industry in Asia, Kiri is Founder and CEO of integrated communications agency Sinclair, Board member of both The Marketing Society and PRHK, Hong Kong’s public relations association, and a member of the PRCA Global Ethics Council. She is a strong advocate for the value of PR-led integrated communications in greater China and across the APAC region.
As agency leader, Kiri is responsible for Sinclair’s strategic regional growth, team-first culture, talent development, and the innovative business and client strategy the agency is renowned for. She mentors the Sinclair team, who are based out of offices in Hong Kong, Shanghai, Beijing and Singapore, fostering a forward-thinking, creative and solutions-based approach to communications marketing. Kiri strategically advises clients across the corporate,
government, NGO, consumer, and luxury sectors. She is an expert at developing creative brand growth strategies on both a global and local level and managing sensitive reputational issues for world-leading clients.
In 2018, Kiri was named PR Agency Head of the Year at Campaign Asia’s PR Awards and Agency Leader of the Year at the Mumbrella Asia Awards, which compliments the 80+ awards the agency has been bestowed for its integrated agency model and excellence in delivering success for its clients. Recent honours include Public Relations Agency of the Year 2020 by Marketing Magazine and Greater China PR Consultancy of the Year 2018 by Campaign Asia.
Kiri was born in Hong Kong and earned her MBA from the University of Hong Kong. An insatiable curiosity, passion for life, and dedication to working with individuals and clients that are driving positive change in the world are the leading forces that drive her forward. It is this which has seen her grow an independent agency – now in its eleventh year – of empowered and dedicated team players, an agency with one of the lowest turnover rates in