Kate Midttun is the managing director and founder of Acorn Strategy and oversees the projects and running of the agency, ensuring the Acorn Strategy standard is applied to everything we do from the smallest to largest of clients.
Kate strongly believes that great marketing and communications are built in the strong foundations of strategy, regardless of budget, it’s all about understanding the customer and their needs. By understanding the customers’ needs and communicating in a clear way through multiple channels that support and enhance the message, business objectives can be achieved. Devising a strategy that considers internal and external factors underpins the success of marketing and communications activities.
Kate has 18 years’ experience leading marketing and communications departments and projects within the destination, leisure and hospitality sectors in Australia, Canada, United Kingdom, and the United Arab Emirates.
Kate has a Masters in Business Administration from Warwick Business School specialising in adapting marketing frameworks for use in destinations as well as a Bachelor’s Degree in Marketing and Public Relations. Kate is also an Executive Board Member of the Australian Business Group in Abu Dhabi.