PROGRAMME FOR ICCO GLOBAL SUMMIT, 2019
Wednesday 9th October
|09:00||Welcome||Nitin Mantri President, ICCO & Group CEO, Avian WE
Francis Ingham Chief Executive, ICCO & Director General, PRCA
|09:20||Opening Keynote – The new brand loyalty: respect||Melissa Waggener Zorkin, Global CEO & Founder, WE Communications
Consumer expectations about how brands use technology, behave in the world and express their purpose are steadily rising. To thrive in the consumer revolution, brands must accept a new brand loyalty – driven by more than product or customer service—what’s needed is a shared understanding of humanity and respect.
|09:45||Reimagining PR and organizational communications in a digitally driven world||Sujit Patil, Vice President and Head Corporate Brand and Communications, Godrej Group
Digital has taken the PR world by storm and is no longer just a buzz word. Sujit will talk about how the Godrej communications team has adapted to a ‘Digital PR’ philosophy by defining it, simplifying it, and rolling out an impactful 6 step strategy map to establish India’s first in house ‘Digital PR’ vertical in their PR arsenal. He will discuss campaigns that had some brilliant business impacts, the competencies required for PR folks in this transformation and the new roles that a communicator need to adapt to, for raising the bar of organizational communications.
|10:15||Healthcare Comms in a No-Nuance Age||Christina Clinton, Former VP Global Communications, Bayer AG
With a wealth of experience agency and client side for a range of blue-chip healthcare and pharma companies, Christina will explore how to effectively maintain integrity and reputation in an industry under the microscope, in which responding viral grassroots movement can be a matter of life and death.
10:50 Networking and refreshment break
|11:15||The Talent War and How to Win it||Countless industry research tells us attracting, retaining and training talented, highly skilled individuals is a PR a challenge extending across borders. The panel explore different strategies for now as well as laying the foundations to crack this issue long term.
|12:00||McCoin – Dissecting the creative process behind the 2019 Cannes Lion Gold campaign||Fred Cook, Chairman, Golin and Jon Hughes, co-CEO, Golin
Learn the secrets behind making a big idea for a huge client into a reality on a global scale. Fred and Jon dissect the anatomy of the McCoin campaign from inception to delivery, the thought processes, considerations, persuading McDonalds to be brave and international roll out.
|12:45||Market Snapshot: Africa||Israel Jaiye Opayemi, MD/Chief Strategist , Chain Reactions Nigeria
Israel will provide a short insight into latest market developments across the continent of Africa
13:00 Networking Lunch
|14:00||Room 1: Communicating complexity|
Interview with Gregoire Poisson, CEO, Interel and Boris Azais, MSD, Director, Public Policy Europe & Canada
Conducted by Maja Pawinska Sims, Associate Editor, Holmes Report
|Room 2: PR + XR: How Extended Reality can Transform Brand Communication
Candace Kuss, Director of Social Media, H+K and Daniel Cheetham, CEO, Happy Finish
Happy Finish is a global production studio, who specialize in Extended Reality (XR), ie, VR, AR, and AI content. Candace will quiz Daniel on high profile brand use of XR in corporate communications including the transformation of the craft of public relations via a widening digital tool box.
14:45 Networking Refreshment Break
|15:05 Room 1||Deploying Data Insights for More Effective Communications||The Workshop will address what data communications should be capturing in order to continuously fine tune the way they engage with audience to deliver tangible impact and enable growth
Moderator: Johna Burke, CEO, AMEC Speakers:
|15:05 Room 2||‘No one joined a PR agency to write a business plan’ – winning at the art of agency management||Richard Houghton, Agency Doctor and Crispin Manners,CEO and Founder of Onva Consulting
‘No one joined a PR agency to write a business plan’ – winning at the art of agency management
This practical workshop will address the key drivers to growing a successful agency, from recruiting talent, to service innovation and growing your margins. Based on questions from the audience the workshop will provide top tips and practical guidance that you will be able to implement once you are back at your desk.
Crispin and Richard are authors of Grow, Build, Sell, Live a book that provides practical and implementable guidance on how to manage your consultancy so that you’re in control, and most importantly so that it gives you what you want from your life.
|5 Minutes change over|
|15:55||Market Snapshot: Latin America||Ciro Dias dos Reis, Owner, Corporative Image
A short overview of market challenges and developments in Latin America
|16.25||Leadership skills to navigate volatility, uncertainty, complexity and ambiguity||Brad Staples Global CEO, APCO Worldwide|
|16:55||Close of day 1||Nitin Mantri|
Thursday 10th October
08:30 – 09:00 Registration & Refreshments
|09:30||Driving the global PR agenda with strategy, standards, statistics and science||Alex Aiken, Executive Director for Government Communications Service, UK Government|
|10:20||PR: Allies, rivals and enemies||Traditional distinctions (paid vs earned, retainer vs project work, in-house vs agency) are rapidly dissolving. What is replacing them? Who will flourish and who will fail over the next five years?
Moderator: Julian Boulding, CEO and Founder, thenetworkone
|10:50||Reputation Reflex||Patricia Fernandes, Director of Global Operational Marketing, Montepio Bank
Patricia has held CMO and marketing roles at UBM, HP, Microsoft and will speak offer insights into the art of reinvention.
|11:20||Global Women in PR 2019 Survey Results Launch|| Angela Oakes, Co-founder, Global Woman in PR|
Susan Hardwick, Co-founder, Global Woman in PR
11:30 Networking Break
|11:50||PR Tech Landscape||Fred Cook, Chairman, Golin
Fred Cook sets the scene with data from the USC Annenberg Technology Relevance Report being shared for the first time.
|12:10||Preparing for Artificial Intelligence and Automation||Part 1: How is AI impacting the delivery of communication?|
Chantal Bowman Boyles, Managing Partner, Finn Partners
Lee Nugent, APAC Director, Archetype
Paul Quigly, CEO, NewsWhip
Moderator: Jim Donaldson, CEO, FlieshmanHillard
Part 2: How is AI impacting agency strategy, structure and relationships?
13.00 – 14.00: Lunch & Business Networking
|14:00 Room1||PR is losing the battle for control||Emanuele Nenna,|
CEO & Co – Founder of The Big Now, part of the Dentsu Aegis Network
President of UNA – Aziende della Comunicazione Unite
With the huge potential for PR in the converging and connected era, Emanuele will explore what lessons must be learnt from other communications disciplines in order to win the battle for ownership of reputation management and be able to offer everything clients need. The agencies that win the battle will learn from other creative and communication disciplines.
|14:00 Room 2||Elements of trust in the world of PR||The workshop will discuss and analyse the elements in the society that enable ethical business and PR, looking at the roles of media and technology companies. The audience will be regularly invited to share their thoughts about what kind of new capabilities this requires from PR professionals across the markets.|
• What are the key elements/institutions in the society that ethical business and ethical PR build on?
• What kind of cultural values support ethical business and PR, and how they must be guarded?
• Which factor erode people’s trust in the media?
What is our common agenda for ethical PR and communications in the future?
• Christina Forsgård, Chairman, Partner, Netprofile
• Isreal Jaiye Opayemi, CEO, Chain Reactions
• Pedro Rebello, Digital Strategist, Government of Portugal
• Lorenzo Brufani, CEO and Founder, Competence Communications
• Tero Kekki, Chairman, Partner, Drum
Moderator: Alpo Räinä, Chairman, MTL Finnish PR Agency Association
|14:40||Five minutes change over|
|14:45 Room 1||PR2025: Skills and Competences – Lead the Transformation||The risk of a skills development gap looms unless communications teams and agencies properly plan their transition to the near future, and quickly identify the competences required from their teams to maintain confidence and stay relevant. Drawing from on the PR2025 study, Ana Adi will explore which skills will remain essential, which ones will need procuring or training (starting now!) and which technical competences aren’t as important as you may think they are.
Dr Ana Adi, Chair of the Digital Communication Awards
|14:45 Room 2||Intuition under threat – rise of the data brain||Workshop delivered by Blair Metcalf, CEO, The Agency Partnership
Creativity drives human progress; fundamental to the business of marketing & communications. But, the rise of data threatens the very human components of creativity itself: instinct and intuition. Experts’ intuitive judgements are quicker and less resource intensive than analytical judgements. So, learn how to strike the right balance including recommendations for how to make effective use of instinct and intuition to complement data and analytics in assessing and delivering creative propositions
|15:45||Five minutes change over|
|15.50- 16:20||Growth Marketing: exploring the links between engagement and growth||Giles Peddy, SVP EMEA Corporate Development.,LEWIS
In an uncertain world, marketers must show certainty more than ever. That is why the focus must be on growth. In this session, Giles will explore the need, now more than ever, to quantify engagement in new ways and show the link to growth. Revealing new findings from a global study of the world’s largest public companies, the presentation will show how and where opportunities exist for marketers to optimize, create, innovate and excel across the marketing ecosystem.
|16:20||“Your Next Three Critical Hires”||Paul Holmes, Founder, The Holmes Report
What are the three often overlooked areas of the business that will be most critical for future success? Paul makes the case for going the extra mile to hire star players in these particular areas:
|16:40||Summit Closing Remarks and announcement of 2020 venue||Nitin Mantri, President, ICCO|