Emma Hopkinson

Emma Hopkinson is one of the UK’s premier earned media management insights consultants, with more than a decade’s experience working with blue chip clients to provide tailored media analysis and evaluation solutions.

As VP of insight sales at Cision, Emma works with the company’s sales, account management, client services, insight consultancy and insight production teams to take its insights offering to market. She is responsible for ensuring Cision offers innovative analysis solutions that truly respond to clients’ requirements, including the measurement of ROI, outcomes and outtakes across all forms of media.

She was previously insight director at Kantar Media and is a former chair of the PRCA Evaluation Group and AMEC awards judge.