Barbara Bates

Barbara is the Global CEO of Hotwire and the former founder and CEO of Eastwick Communications – which was acquired by Hotwire in 2016. She has more than 25 years’ experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond. Barbara has partnered with some of the world’s biggest technology brands as well as emerging leaders to create high-impact communication strategies and was named in Business Insider’s 2014 list of 50 Best Public Relations People in Tech and one of the Top 5 Women in PR by the PR World Awards. More recently, she has been recognized as one of San Francisco Bay Times’ Most Influential Women In Bay Area Business, one of the honorees of PRWeek’s 2020 Hall of Femme and was awarded an Outstanding Individual Achievement award from PRovoke SABRE Awards in 2020.