The theme for the ICCO Global Summit 2017 is:

Innovate | Engage | Evolve: Leading in a transformational world

The formal programme for the event will be launched soon, but in the meantime, here are some of the topics that will be discussed and debated on stage:

  • The New COO in a (dis)Connected World
  • Creating a Culture and Structure for Innovation
  • Industrial Revolution 4.0: How can PR professionals prepare, evolve and thrive in a new world dominated by Artificial Intelligence?
  • Retaining Talent: Who’s the problem? Us or them?!
  • Leading from the Back: Why pushing beats dragging every time
  • Cultivating Entrepreneurship
  • M&A as a Growth Strategy for PR Firms
  • Global Trends – World PR Report 2017
  • The Rise of Purpose Driven Brands, the Cultural Zeitgeist and “Storydoing”
  • The Purpose Backlash
  • Influencers + Innovation
  • How Marketing Automation Can Create a New and Sustained Revenue Stream for Your Firm
  • Consumer Generated Content + Fake News
  • Fake News and the Misinformation Ecosystem
  • Campaigns that Shook the World
  • Bridging the Public Affairs / Public Relations Divide