ICCO Summit: ‘Agencies Must Expand Swim Lanes’ Says Ketchum’s Barri Rafferty
Maja Pawinska Sims, Editor, The Holmes Report For the original article on The Holmes Report, click here. Ketchum global CEO Barri Rafferty told delegates that PR agencies have a golden opportunity to reinvent themselves. DUBLIN — Agencies have a golden opportunity to “expand our swim lane”, according to Ketchum global CEO Barri Rafferty, speaking at […]