Barbara Bates
Global CEO, Hotwire
Barbara is the Global CEO of Hotwire and the former founder and CEO of Eastwick Communications – which was acquired by Hotwire in 2016. She has more than 25 years’ experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond.
Barbara has partnered with some of the world’s biggest technology brands as well as emerging leaders to create high-impact communication strategies and was named in Business Insider’s 2014 list of 50 Best Public Relations People in Tech and one of the Top 5 Women in PR by the PR World Awards. More recently, she has been recognised as one of San Francisco Bay Times’ Most Influential Women In Business in the Bay Area, and also one of the winners of CEO Today’s Business Woman of the Year.