Wednesday 4th November 07:30 – 15:30 GMT

Thursday 5th November 12:00 – 19:00 GMT

FAQ on timing

ICCO is a truly global organisation and our conference prides itself on being one of the most internationally diverse conferences around. This year we will be operating virtually from our London office, we have chosen our running time carefully to give more opportunities for our members across the globe to join live.

Wednesday 4th November 07:30 – 15:30 GMT

  • Welcome and Introduction, 07:30

Nitin Mantri, President, ICCO

  • World PR Report 2020 – 2021 Overview

Francis Ingham, Chief Executive, ICCO

An overview of PR agency leaders’ views from this year on growth and opportunities, talent and skills, challenges and change, pandemic response, diversity and inclusion, technology, and innovation.

  • How Must Global Businesses Adapt to Survive and Thrive

Parag Khanna, Author and Economist 

Examining the changing geopolitical landscape over the next 5 to 10 years, the longer-term impact of covid-19 on businesses and global economics, touching on the impact to the world of PR and communications.

  • Crisis Management at a Tech Giant

Insights into the response to covid-19 impact on a tech giant under intense public scrutiny. Explaining the reputational considerations and priorities, exploring the long-term impact and vision of future working both in tech and across businesses in the future.

  • In Conversation with Sir Martin Sorrell

Interview Danny Rogers. Editor-in-Chief, PR Week

Danny will ask Sir Martin about changing agency structures; changing delivery methods of communications; the ability to evolve, adapt and respond; decisive leadership in a crisis; predicting impact of current issues and how things will be different in the next few years or even longer term.

  • Asia-Pacific Insights, Challenges and Opportunities Panel

Insights into finding of the World PR Report on issues of growth, opportunities, challenges, talent and skills, digital trends, client perspective and reputation management.

  • Jeremy Hillman, Director of Communications, World Bank

Jeremy will share the latest data from World Bank on a raft of different social issues and explain how the core messages of critical social issues are adapted for different purposes and audiences around the globe.

  • Crisis Skills Workshop

A hands on session to sharpen your skills in quick thinking, dynamic decision making and coolness under pressure.

  • Creativity Skills Workshop

A practical session offering participants to explore their creative side with innovative techniques  and fun interactive group work.

Are Tech Clients Always Stay One Step Ahead? Panel

  • The panel will dissect how tech clients along with their agencies have responded in clever, novel and forward-thinking ways over the past year and explore what can be learned from some of these pace setters. 

  • European Insights, Challenges and Opportunities Panel

Insights into finding of the World PR Report on issues of growth, opportunities, challenges, talent and skills, digital trends, client perspective and reputation management.

  • The Power of a Balanced Leadership Team Panel

The panel will examine the business case for gender balanced leadership and also provide practical advice for how this can be achieved.

Close 15:30

Thursday 5th November, 12:00 – 19:00 GMT

  • Welcome to Day Two

           ICCO

  • Alex Aiken, Executive Director, UK Govt Communications

Alex Aiken will provide insights into his work overseeing communications at the heart of the UK Government, explaining what is required to respond effectively through crises, intense scrutiny, and constantly evolving challenges.

  • PR’s role in democracy and freedom of speech

Elena Fadeeva, Founder, FleishmanHillard Vanguard; Carole Chan, Managing Director Comms8; Europe TBC; Kyle Taylor, Founder, FairVote UK; David Gallagher, President – Growth and Development, Omnicom.

Panel will look at the role PR agencies working in this rapidly evolving space play in upholding values of democracy and freedom of speech. Particularly with relation to political campaigning and the developments in digital campaigns that rely on data insights.

  • Middle East Insights, Challenges and Opportunities Panel

Insights into finding of the World PR Report on issues of growth, opportunities, challenges, talent and skills, digital trends, client perspective and reputation management.

  • The Battle of Trust

Richard Edelman

Richard Edelman will provide an overview of the latest Trust Barometer findings followed a Q&A moderated by Francis Ingham, Chief Executive, ICCO.

  • Harnessing Analytics For Smarter Insights Panel

How do use data in a smart, efficient way to ensure an optimum information-action ratio.

  • Africa Insights, Challenges and Opportunities Panel

Insights into finding of the World PR Report on issues of growth, opportunities, challenges, talent and skills, digital trends, client perspective and reputation management.

  • Aviation Case Study and Insights

Richard Stephenson, Director of Communications, UK Civil Aviation Authority

Richard will provide insights from his experiences combating crisis, reputation management issues in a complex and dynamic industry.

  • Age of Microtargeting Panel

From local targeting, to niche segments, online communities and use of influencers, the panel will examine the benefits, pitfalls and latest developments in this essential method.

  • PR agency’s role as a leader in ethics Panel

Strategically advising clients against bad ethics, being more proactive on social issues and better regulating our own activities – now is the time for PR to lead businesses, clients, society and  ourselves in the right direction. How best do we do it?

  • Latin America Market Insights, Challenges and OPPORTUNITIES

Insights into finding of the World PR Report on issues of growth, opportunities, challenges, talent and skills, digital trends, client perspective and reputation management.

  • Final Reflections: Leadership Through Constant Change

Mark Read, CEO, WPP

Perspectives from the leader of WPP will provide his reflection on leading the one of the world largest groups in an interview with a leading industry journalist.

  • Event close and Summit 2021 announcement