Video Library From The ICCO Global Summit 2023 in Warsaw, Poland

The ICCO Global Summit 2023 came to Poland for the first time at The Sheraton Grand in Warsaw on 11th and 12th October. This year’s theme was “Identity, Influence and Innovation” – Reimagining PR in the age of AI and geopolitical shifts. Businesses and brands were reflecting on who they are, and the influence they can have on major global issues.

Join PR agency leaders and communications experts in these critical times for two days of insight and discussion. Expect to hear from a variety of international speakers representing more than 20 countries across the globe.

Day 1:

Welcome to the ICCO Global Summit 2023 | Bianca Lopes, ICCO Summit Host


Welcome by Grzegorz Szczepanski, President of ICCO


Setting the scene: AI and the balance of power | Adrian Monck, Former MD, World Economic Forum


Communication and Today’s Seismic Transformations: Our Time to Lead | AnnaMaria DeSalva, Global Chairman and CEO, Hill+Knowlton Strategies


Why are societies increasingly divided and what can be done about it? | Wawrzyniec Smoczyński, President, New Community Foundation


Bianca Lopes, ICCO Summit Host


The Democratisation of Communications and a New Era of Possibility | Chris Foster, CEO, Omnicom


Misinformation and Restoring Trust in Media and Democracy

Moderator: Massimo Moriconi, CEO, Omnicom PR Group Italy

🎙 Andrew Hillier, Board Member, European Association of Communication Directors

🎙 Jarosław Włodarczyk, Secretary-General of the International Association of Press Clubs

🎙 Tomasso Canetta, Deputy Director, Facta News & Board Member, European Fact Checking Standards Network


Mitigating Risks from Misinformation – Moderated by Maja Pawinska Sims, Associate Editor, PRovoke

Moderator: Maja Pawinska Sims, Associate Editor, PRovoke

🎙 Adrian Monck, Former MD, World Economic Forum

🎙 Shayoni Lynn, CEO and Founder, Lynn


Freedom of Speech in an Era of Rapid AI Development | Othmar Karas, First Vice President, European Parliament


Impact’24 – Bianca Lopes, ICCO Summit Host


The Russian Invasion of Ukraine: The Ultimate Battlefield of Communication

Moderator: Grzegorz Szczepanski, President, ICCO

🎙 Irina Pavlova, Communications Lead, B4Ukraine

🎙 Julia Petryk, Head of PR, MacPaw Inc & Co-Founder, Ukrainian PR Army

🎙 Viroslava Novosylna, Founder and CEO, SLOVA Tech PR & Co-Founder, Ukrainian PR Army


Fireside chat with NATO’s Ben Tufft – Moderated by Johna Burke, CEO, AMEC


Climate Perceptions and the role of PR by Tina McCorkindale, CEO, IPR


UNDP – The Great Comms Challenge Facing the Planet | Boaz Paldi, Chief Creative Officer, United National Development Programme


How Climate PR Can Up Its Game (panel and open debate)

Moderator: Maja Pawinska Sims, Associate Editor, PRovoke

🎙 Boaz Paldi, Chief Creative Officer, United National Development Programme

🎙 Tina McCorkindale, CEO, IPR


Creative Success Case Study: Next Gen PR World Cup Gold

The 2022 Gold PR World Cup competition winners, Morten Vester Haldrup, Advisor, Advice A/S and Sofie Rebecca Høj, Management Consultant, Implement Consulting Group, share how they created a global brand campaign for WWF in less than 48 hours.


WWF: Brand Communications Strategy for Renewed Global Purpose | Holly Mckinlay, Director of Strategic Communications and Brand, WWF


Engaging, Retaining and Weidling the Next Generation of PR Leaders Five ‘Next Gen’ Trailblazers

Moderator: Nitin Mantri, CEO, AvianWE

🎙 Frederike Buddensiek, Consultant, ORCA van Loon Communications

🎙 Guilia Polichetti, Client Executive, Omnicom PR Group

🎙 Morten Haldrup, Advisor, Advice A/S

🎙 Yashika Girdhar, Senior Account Manager, AvianWE


How to Embrace AI in PR Ethically – ICCO’s AI Principles Provide Guidance

🎙 Christina Forsgard, Founder, Netprofile Finland

🎙 Mary Beth West, Senior Strategist, Fletcher Marketing PR

🎙 Maxim Behar, CEO and Chairman, M3 Communications


Closing Remarks by Bianca Lopes, ICCO Summit Host