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Business Wire Named Headline Sponsor for 2011 ICCO Summit

07.09.2011

As a long-standing strategic partner of the International Communications Consultancy Organisation (ICCO), Business Wire has announced its participation as the Headline Sponsor for the international PR summit taking place from September 29-30 in Sintra, Portugal.

The ICCO Summit is a bi-annual event that pulls together senior practitioners from public relations consultancies around the world to explore the issues and trends affecting the industry.

“We’re extremely pleased to be supporting the ICCO Summit. The PR profession is constantly changing so it’s always exciting and fresh,” said Kim Deonanan, Business Wire’s Regional Manager for Northern Europe. “In recent years, the PR landscape has become a lot more complex with the explosion of new social media channels available to brands. This summit will be a great platform to share ideas and open dialogue on the future of PR and any emerging trends with leaders in the PR industry.”

Throughout the event, conferences, speakers and breakout sessions will enable participants to prepare their businesses to meet future challenges with better foresight and to grasp new opportunities.

“Business Wire is the perfect Headline Sponsor for the Summit,” said Virginia Hague, Executive Director, ICCO. “They are a top-tier company that fits well with our delegation – a director-level-and-above group of many well-respected PR professionals internationally. And their support of this event helps to strengthen an already growing relationship with the PR community.”

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