Following the success of the Millennial Compass launched earlier this year, MSLGROUP brings you their new 17-country study of younger generation's views around active citizenship - how they define it, what resonates and what doesn't, how it differs by country and most importantly, how it will impact business.
At nearly 2 billion, Millennials are a force to be reckoned with. In 15 years, they will represent 70% of the workforce. They already play a growing political and economic role today. They’re fully empowered by the digital & social reinvention of everything. Disintermediation, our new norm, is a given for them. Businesses need to catch up, transform, and partner with this generation, if they want to survive. And PR definitely plays a role in this change.
What better to way to understand what Millennials want, than through the words of a Millennial herself?
Free copy of the study findings will be provided for all ICCO Summit attendees.