Message from the President
Dear PR agency leader,
Running a successful PR consultancy is not getting any easier, is it?
Clients want more for less. Good people are hard to find and harder to keep. Competition is relentless, and from unexpected quarters. And technology continues to disrupt business models for clients and agencies alike.
Which is why we are pleased to present the 2015 ICCO Global Summit, Food For Thought – A PR Perspective, in Milan, Italy, 8-9 October in conjunction with the Milan EXPO 2015. Unique among international conferences in our field, the ICCO Summit is designed by PR agency leaders, for PR agency leaders, with the sole purpose of advancing the world of PR consultancy through education, networking and collaboration.
Whether you run an independent agency you started yourself or have responsibility for part of a large global network, the ICCO Global Summit is the best opportunity on the calendar to exchange ideas, make new contacts and learn from your colleagues from around the rapidly changing nature of PR agency management. We’ve arranged for top leaders to share their perspectives in an open forum, with a program designed for plenty of networking. And of course, opportunities to enjoy the splendours of beautiful Milan, a global centre for business, fashion and design, and home of the extraordinary Milan EXPO 2015.
You’ll want to book early to avoid disappointment.
See you in Milan!
David Gallagher, Ketchum CEO & ICCO President