Mike is Chairman of the international Association for Measurement and Evaluation of Communication (AMEC). He is also Senior Consultant at Report International - a media evaluation and intelligence firm - where he is responsible for global strategic partnerships.
Mike has more than 15 years' experience implementing and delivering large-scale, international media analysis programmes for corporate and institutional clients in Europe and the United States. His business experience includes founding a successful marketing communications agency (where PR and direct marketing were totally integrated) and co-founding Report International. His measurement expertise and interest is focused on reputation development, brand equity/differentiation and organisational process and resource management.
Mike is also a member of the IPR Commission on Measurement.» View all speakers