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Summit Unites PR Consultancy Directors from 30 Countries

2011 ICCO Summit Unites PR Consultancy Directors from 30 Countries John Saunders and Paul Holmes
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Speakers

Carl Fredrik Sammeli

Founder & Partner, Prime

Carl Fredrik is a founder and partner of Prime with many years experience in marketing communications, public affairs and corporate communications. He formed part of the committee that developed norms for the Swedish PR industry and which later became internationally adopted as the Stockholm Charter.

Carl Fredrik started his career at Kreab in his early 20's and since then has founded several consultancy firms in the communications industry. Today he is active as Marketing Director and Key Account Manager at Prime. Previously he was Chief Information Officer at Swedish media group MTG and Advisor at Rikta Communications. Carl Fredrik was also active in the Swedish “Yes to the Euro” (2002-2003) and “Yes to the EU” (1993-1994) political campaigns where he mainly worked with media relations.

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