Principal & Founder, Genesis B-M
Prema established Genesis Public Relations in Novemeber 1992. She launched the firm with just one client and one colleague, which today has grown into one of the most trusted communications firms in India. In 2005, Genesis merged with Burson-Marsteller and in 2008 was named 'India Consultancy of the Year' by The Holmes Report, acknowledging Prema's success in nurturing reputation in a business environment that is rife with inherent contradictions.
Prema has played a leadership role in the industry as the Founding President of the Public Relations Consultants Association of India (PRCAI), Council Member for India of the International Public Relations Association (IPRA) and member of the global board of the International Communications Consultancy Organisation (ICCO).
In recognition of her contribution to global public relations, Prema was a juror in the first ever PR Lions at the Cannes Lions International Advertising Festival in 2009. She was also previously inducted into the ICCO Hall of Fame - the first Asian to receive this rare honour.
Prema shares her experience as a successful entrepreneur, mentoring future leaders as a Charter Member of The Indus Entrepreneurs, the world's largest, not-for-profit organisation promoting entrepreneurship.
Inspired by Mother Teresa, Prema also established the Genesis Foundation, a trust created to provide access to world-class medical care for abandoned and underprivileged children facing life-threatening ailments. The work at the Foundation is Prema's life mission.