ICCO Summit 2013
Message from the President
The ICCO Summit is a unique event that pulls together senior practitioners from public relations consultancies around the world to explore the issues and trends affecting our industry. We aim to unite director-level and above consultants to spark debate, share best practice and strengthen our community.
This year, we have decided to name our event boldly - "Change or Perish: The Future of PR".
Faced with a considerable pressure to compete with advertising and marketing disciplines, and the newly rising social media specialists and consultancy managers, many PR professionals worry about the challenges that the industry is facing. The ICCO Summit offers a chance of an honest conversation between agency top decision makers about the future, and now those challenges can be turned into opportunities for growth and expansion.
I personally invite you to Paris to join the conversation, and look forward to seeing you there.”