Speakers
Christina Forsgard
Founder & Partner, Netprofile
Christina Forsgard co-founded Netprofile Finland in 2000 ......more
News
Summit Unites PR Consultancy Directors from 30 Countries
2011 ICCO Summit Unites PR Consultancy Directors from 30 Countries John Saunders and Paul Holmes...more
» view all news
Programme
"PR Takes the Lead: The Industry in 2020"
All of the sessions and activities from the 2011 Summit are listed below.
The ICCO Hall of Fame welcomed two new inductees: John Saunders and Paul Holmes, both of whom have outstanding track records of service both to ICCO and to the development of PR consultancy internationally.
A list of the Global SABRE Award winners can be found here.
| Thursday, 29 September 2011 | ||
| (morning) | Event registration | (welcome pack) |
| 12:00 - 13:30 | Buffet lunch | |
| 13:30 - 13:40 | Welcoming remarks | Richard Houghton (ICCO) |
| 13:40 - 14:00 | Conference opening | Lou Capozzi (ICCO) |
| 14:00 - 14:30 | A global view: The evolution of PR to 2020 | Lord Chadlington (Huntsworth) |
| 14:30 - 14:55 | PR in the C-Suite | Brad Staples (APCO Worldwide) |
| 14:55 - 15:20 | A regional view: Asia | Prema Sagar (Genesis B-M, India) |
| 15:20 - 15:40 | Q&A |
with Chadlington, Staples & Sagar Moderator: Lou Capozzi |
| 15:40 - 16:00 | Coffee break | |
| 16:00 - 16:30 | A regional view: Europe | John Saunders (Fleishman-Hillard) |
| 16:30 - 17:00 | A regional view: the US | Rob Flaherty (Ketchum) |
| 17:00 - 17:15 | Q&A |
with Saunders & Flaherty Moderator: Lou Capozzi |
| 17:15 - 17:30 | Wrap-up day 1 | Richard Houghton |
| 19:00 - 20:00 | Garden cocktail | |
| 20:00 - 23:00 | Gala dinner | |
| During dinner | Global SABRE Awards + ICCO Hall of Fame |
Presenter: Paul Holmes Presenter: Peter Hehir (Senate SHJ) |
| Friday, 30 September 2011 | ||
| 9:00 - 9:15 | Opening remarks | Richard Houghton |
| 9:15 - 9:45 | The future of social media | Stephen Waddington (Speed Communications) |
| 9:45 - 10:00 | Q&A + instructions for break-outs |
With Waddington Moderator: Richard Houghton |
| 10:10 - 11:10 | Break-out sessions 1) The financials: how to run a successful agency 2) Measuring the ROI of PR 3) Leveraging social media in comms 4) Competing for talent |
1) Bryan Wilsher (Ideation) 2) Mike Daniels (AMEC) 3) Christina Forsgard (Netprofile) 4) Annabelle Warren (Primary Communication) |
| 11:10 - 11:30 | Coffee break | |
| 11:30 - 12:30 | Break-out sessions (repeat) | (as above) |
| 12:30 - 13:00 | Challenging PR to succeed | Paul Holmes (The Holmes Group) |
| 13:00 - 14:00 | Buffet lunch | |
| 14:00 - 14:30 | Who do we trust? | Robert Phillips (Edelman) |
| 14:30 - 15:00 | Panel discussion The future of the independent agency |
1) Andreas Fischer-Appelt (fischerAppelt) Moderator: Richard Houghton |
| 15:00 - 15:20 | Q&A |
with Phillips & panel Moderator: Richard Houghton |
| 15:20 - 15:40 | Coffee break | |
| 15:40 - 16:10 | How we make the future bright for PR | Olivier Fleurot (MSLGroup) |
| 16:10 - 16:20 | Closing remarks | Richard Houghton |
