ICCO Summit 2011

What we achieved at the Summit 2011...

Many thanks to those of you who participated in the 2011 ICCO Summit and helped make our event an undeniable success!

We are pleased to be able to share the content of the Summit with you on this site, in the form of videos, presentations and written summaries. Items are still being added, so check back again in the coming days to relive the moments or see what you missed.

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Full Video of each session

Presentations & Summaries

Photos

Speakers

 

 

 

Programme

"PR Takes the Lead: The Industry in 2020"

All of the sessions and activities from the 2011 Summit are listed below.

The ICCO Hall of Fame welcomed two new inductees: John Saunders and Paul Holmes, both of whom have outstanding track records of service both to ICCO and to the development of PR consultancy internationally.

A list of the Global SABRE Award winners can be found here.

Thursday, 29 September 2011
(morning) Event registration (welcome pack)
12:00 - 13:30 Buffet lunch
13:30 - 13:40 Welcoming remarks Richard Houghton (ICCO)
13:40 - 14:00 Conference opening Lou Capozzi (ICCO)
14:00 - 14:30 A global view: The evolution of PR to 2020 Lord Chadlington (Huntsworth)
14:30 - 14:55 PR in the C-Suite Brad Staples (APCO Worldwide)
14:55 - 15:20 A regional view: Asia Prema Sagar (Genesis B-M, India)
15:20 - 15:40 Q&A

with Chadlington, Staples & Sagar

Moderator: Lou Capozzi

15:40 - 16:00 Coffee break
16:00 - 16:30 A regional view: Europe John Saunders (Fleishman-Hillard)
16:30 - 17:00 A regional view: the US Rob Flaherty (Ketchum)
17:00 - 17:15 Q&A

with Saunders & Flaherty

Moderator: Lou Capozzi

17:15 - 17:30 Wrap-up day 1 Richard Houghton
19:00 - 20:00 Garden cocktail
20:00 - 23:00 Gala dinner
During dinner Global SABRE Awards + ICCO Hall of Fame

Presenter: Paul Holmes

Presenter: Peter Hehir (Senate SHJ)

 

Friday, 30 September 2011
9:00 - 9:15 Opening remarks Richard Houghton
9:15 - 9:45 The future of social media Stephen Waddington (Speed Communications)
9:45 - 10:00 Q&A + instructions for break-outs

With Waddington

Moderator: Richard Houghton

10:10 - 11:10 Break-out sessions

1) The financials: how to run a successful agency
2) Measuring the ROI of PR
3) Leveraging social media in comms
4) Competing for talent


1) Bryan Wilsher (Ideation)
2) Mike Daniels (AMEC)
3) Christina Forsgard (Netprofile)
4) Annabelle Warren (Primary Communication)
11:10 - 11:30 Coffee break
11:30 - 12:30 Break-out sessions (repeat) (as above)
12:30 - 13:00 Challenging PR to succeed Paul Holmes (The Holmes Group)
13:00 - 14:00 Buffet lunch
14:00 - 14:30 Who do we trust? Robert Phillips (Edelman)
14:30 - 15:00 Panel discussion
The future of the independent agency

1) Andreas Fischer-Appelt (fischerAppelt)
2) Maxim Behar (M3 Group)
3) Carl Fredrik Sammeli (Prime)
4) Jean-Leopold Schuybroek (Interel)

Moderator: Richard Houghton

15:00 - 15:20 Q&A

with Phillips & panel

Moderator: Richard Houghton

15:20 - 15:40 Coffee break
15:40 - 16:10 How we make the future bright for PR Olivier Fleurot (MSLGroup)
16:10 - 16:20 Closing remarks Richard Houghton

 


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